By Karen Moul
At last week’s digital press tour, Syfy executives Dave Howe, Alan Seiffert, and Craig Engler discussed the network’s plans to diversify across multiple entertainment platforms. It’s all part of Syfy Ventures, the network's business development and enterprise unit that focuses on next generation brand extension, including both media and non-media properties.
In a panel with journalists, Howe described the Syfy's plans "to create 24/7 immersive, dynamic storytelling experiences so that we can create transmedia IP characters and stories that can live on any platform, not just the cable linear TV platform." What does that mean to Syfy fans? How about gaming, apparel, and even a new channel for kids?
Syfy’s gaming projects are already well underway, with a close eye on storytelling. “In the gaming space,” said Seiffert, “we've really focused on what possible stories are out there that can really satisfy the needs of our audience but also still offer content in a very unique way. And in a way that is very appropriate for Syfy.”
First up is a two-hour TV movie (and perhaps an eventual series) based on THQ's Red Faction, the popular first-person shooter set on Mars. "Red Faction was a great shoot-'em-up -- it's a really exciting console game,” said Sieffert. “What's unique about it is the movie and hopefully the series will actually live between the last game and the next game. So it becomes part of the overall mythology.”
Down the road, Syfy looks forward to an online browser game based on Battlestar Galactica, which is set to debut in December. Also in the works is a partnership with game developer Trion World to create an online game that would also become a Syfy TV series.
Future plans also call for Syfy to reach out to kids ages 8 to 12 across multiple platforms. "Kids aren't just watching TV," said Seiffert. "They're not just engaging in playing toys. And they're not just online. They're doing all of that. So…we're not going to approach it just as another television show. Absolutely, there will be TV...but there also will be gaming. There will be toys. There will be a pretty massive and exciting online world. The idea is let's bring these stories, let's bring these experiences in a meaningful way across platforms because that's where kids are."
Finally, the executives discussed Syfy's efforts to reach out to female fans through branded apparel, jewelry, and other gear. More information about that is available in the next article.
For more details on Syfy Ventures, read the complete panel transcript below.
Hollywood Treasure, one of Syfy's new documentary-reality series, follows Joe Maddalena, owner of Profiles in History, as he searches for Hollywood memorabilia. He deals in all kinds of Hollywood treasures, including original props and costumes from movies and television.
Syfy's original series, Eureka, first premiered in the summer of 2006, and by the following year became Syfy's (at the time SCI FI) most watched series. The series focuses on the small town of geniuses called Eureka, where mayhem always ensues. Sheriff Jack Carter (Colin Ferguson) tries to keep the town together with the help of Deputy Jo Lupo (Erica Cerra), Dr. Allison Blake (Salli Richardson-Whitfield), Henry Deacon (Joe Morton), Douglas Fargo (Neil Grayston), and other members of the town. The fourth season centers around the fact that after traveling to 1946, the five characters, along with Dr. Trevor Grant (James Callis), return to find things completely different from when they left it, with Fargo now in charge of Global Dynamics.
Syfy's original series Sanctuary returned this Friday, with the start of its all-new 20-episode season. The third season premiere continued where last season left off with the Sanctuary team trying to reach Kali and prevent catastrophe. The series stars Amanda Tapping as Dr. Helen Magnus, Robin Dunne as Dr. Will Zimmerman, Agam Darshi as Kate Freelander, Ryan Robbins as Henry Foss, and Christopher Heyerdahl as John Druitt and "Biggie." This season will also feature an episode arc with guest star Polly Walker (Caprica, Rome).
Sanctuary shoots almost entirely on green screen and has phenominal visual effects which were previously nominated for an Emmy Award in 2008.
Robin Dunne is known for previously appearing on television series such as Dawson's Creek, Dead Like Me, CSI: Miami, and NCIS. He has also been part of movies such as The Skulls II, American Psycho II, and Beyond Sherwood Forest.
Dunne as well as Syfy executives Erika Kennair and Mark Stern sat down with the media on Monday at the Syfy Digital Press Tour in Orlando, Florida to discuss this groundbreaking series.
SyFy’s hit series Caprica returns with new episodes this week! An unexpected highlight of season 1 has been Sasha Roiz’s portrayal of Sam Adama, strongman for the Ha’la’tha crime syndicate and uncle to future Battlestar Galactica Admiral William Adama. The first nine episodes left fans wanting more of the happily-married hit man, and we’re told that season 1.5 will reveal more of Sam’s backstory and the events that have made him the most complex gangster in all the Twelve Colonies.
Eric Roberts began acting at age 5 in a local theater company. He studied drama at the Royal Academy of Dramatic Arts in London at age 17. Two years later he continued his schooling in the American Academy in New York. Roberts started his television career over 35 years ago in soap operas such as Another World. Since then his career flourished and he has appeared in many movies, such as The Dark Knight and The Expendables. He has also appeared in television series, such as the Starz series Crash, Heroes, and The Young and the Restless.
Eddie McClintock is known for his humor on Syfy's Warehouse 13, but he has been in the business for awhile and was first a wrestler and a production assistant before he became an actor. He has starred in the television series Holding the Baby and Stark Raving Mad. He has worked on various other series, such as House, Desperate Housewives, and Bones, and appeared in films such as The Sweetest Thing and Full Frontal.
CCH Pounder is probably best known for her role of Claudette Wyms on FX's The Shield, but has appeared in many popular television shows such as The X-Files, ER, and Millennium, and more recently The No. 1 Ladies' Detective Agency. Pounder has also been in films such as Face/Off, Orphan, and James Cameron's Avatar. She has also appeared on Broadway in Open Admissions.
Nadia Dajani was drawn into acting early in life. She attended the High School of Music and Art and the British Theatre Association School. She is known for movie roles such as Flirting with Disaster and Sidwalks of New York. She starred in the television show Ned and Stacy as Amanda Moyer for two seasons, and she has also appeared in other series such as Sex and the City, Ugly Betty, and of course plays the part of Tina on Showtime's The Big C. She also writes, produces, and stars in her own web series Caught Off Base with Nadia.
Dajani sat down in an exclusive interview with Jamie Ruby of Sci Fi Vision and MediaBlvd and to discuss life and her role on The Big C.
Josh Gates is a world traveling explorer. He is also a scuba diver and a photographer. These have taken him to over 75 countries spanning the globe. Gates holds degrees in both archaeology and drama, and has been inducted into The Explorers Club, a global organization for the advancement of exploration and field research.